Your Listing(s). In the Spotlight.

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 Listings with a true video (i.e., not a slideshow of photos) receive over 400% more direct agent inquiries. MEANING: People who see and watch your video are connecting with you a step further into the sales funnel. The are already more familiar with your listing than if they scrolled thru a static website (Zillow, Truila, etc) or scanned thru photos.

 of homeowners say they are more likely to LIST THEIR HOME FOR SALE with a realtor that offers video; yet only 4% of realtors are producing and uploading videos to a third-party website for marketing + promotions. MEANING: Agents need to catch up to homeowners needs and wants. They want video (less “tire kickers” touring their homes) and want them marketed to the right audience.

 The number in which an email with a video link is more likely to be read and clicked than one without. 

of RE businesses are utilizing social media to market their listings. However, regional agents surveyed say less than 5% of legitimate leads come thru social channels. MEANING: Social is a great tool for brand building, getting your logo/business out there for regional recognition. You need to have a more well-rounded approach for generating leads for your listings.

of people unlike a brand on Facebook every week because of “too much” push marketing. MEANING: No one likes to be blatantly marketed to. There’s a very fine line between sharing your brand essence and offerings and “pushing” your listings. We know that idyllic balance. 

 is the average amount of time RE listing viewers spend on a site with true videos (ie. not photo slideshows/collages) versus those without.